Our Expertise
GCI is an independent market research firm focusing on four major needs for all of our clients:
- Better information,
- Faster results,
- Reduced risk, and
- Greater experience.
GCI delivers better information
How? Only those with management board experience or senior team leaders interview executive suite respondents. Our interviewers are more credible than less-senior people.
- Greater credibility of our executive interviewers yields greater respect and trust from respondents.
- Greater respect and trust from respondents yields more complete and honest disclosure.
- More complete and honest disclosure yields better information for decision-making.
GCI delivers faster results
How? Instead of waiting to give you a report or summary at the end of a project, we give you continuous updates as the study progresses. Also, we conduct quick ad hoc studies when you need to know right now.
- Faster results yield quicker decisions and advance problem detection.
- Quicker decisions and advance problem detection yield faster, surer implementation.
- Faster, surer implementation yields better returns.
GCI delivers reduced risk
How? Our Value Proposition reduces your risk by providing:
- A fixed price, allowing you to budget with certainty,
- A service guarantee that our projects will create value at least 3X greater than their cost, or you pay nothing above out-of-pocket expenses,
- Change orders that ensure no work is performed without your authorization on price, terms and scope,
- A price guarantee that you may ignore any invoice where you did not authorize price, payment terms and scope in advance,
- Anonymity, meaning the identity of the project sponsor is never revealed unless the sponsor chooses to do so, and
- Unlimited access, allowing you and other members of your firm unlimited phone calls and/or online meetings to discuss whatever you want without a meter running.
GCI delivers greater experience
Few research firms can offer the depth and breadth of skills that GCI can.
| Areas of Expertise | Product Areas | Countries |
|---|---|---|
| Advertising effectiveness Competitor analysis Concept testing Customer relations measurement Due diligence Group purchasing analysis Hospital/group potential analysis Managed care Market segmentation analysis Market share & trends analysis Media selection New product development & evaluation Price sensitivity analysis Resource allocation Results tracking Search engine optimization Strategic planning SWOT analysis …among others | Airway management Anesthesia Angiography/ angioplasty Apnea monitoring Biopsy Blood pressure monitoring Cancer detection/diagnosis Cardiology Cardio-thoracic surgery Continence management Critical/intensive care Electrosurgery Impotence treatment Interventional radiology Obstetrics/gynecology Orthopedics Prostate management Respiratory care Urology …among others | Argentina Brazil Canada China Denmark England France Germany Holland Hong Kong Indonesia Israel Italy Japan Korea Malaysia Mexico Philippines Russia United States …among others |
Find out how others have put GCI to work. Review our case studies →